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Tmall Opens Boots Store, Announces Plans with L’Oréal

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By: TOM BRANNA

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CHINA: Alibaba Group’s Tmall is making headlines in the beauty industry. In September, Tmall and L’Oréal China announced that the two organizations will work closely together to find new ways for the beauty group to tap into the Chinese market, leveraging data-driven consumer analytics and a new value chain that better connects consumers, products and channels. Tmall Innovation Center (TMIC), the retail innovation arm of Tmall, will work closely with L’Oréal China to catalyze the consumer-to-...

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